Esports Marketing Associate - Garena

Join Garena, a leading digital entertainment and e-commerce platform in Southeast Asia, as an Esports Marketing Associate in Jakarta. This is a unique opportunity to shape the future of competitive gaming by driving innovative marketing strategies for our esports teams and tournaments. As part of our dynamic marketing team, you'll work closely with cross-functional teams to develop and execute campaigns that engage and grow our esports audience. Jakarta, with its vibrant gaming scene, is the perfect location to launch and scale your marketing initiatives.

In this role, you'll be responsible for creating and managing marketing campaigns that promote our esports events, teams, and content. You'll leverage data analytics to measure campaign performance and optimize strategies for maximum impact. By staying ahead of industry trends and consumer behavior, you'll help Garena build a strong brand presence in the competitive gaming space.

📋 Tanggung Jawab Pekerjaan

• Develop and execute marketing campaigns to promote Garena's esports events, teams, and content.
• Create and manage social media calendars, including content creation and scheduling.
• Monitor and analyze campaign performance using tools like Google Analytics and social media insights.
• Collaborate with the content and community management teams to ensure consistent messaging and engagement.
• Stay updated on industry trends and consumer behavior to inform marketing strategies.
• Manage relationships with influencers, streamers, and other partners to expand our reach.
• Assist in the planning and execution of esports tournaments and events.
• Support the marketing team in achieving KPIs and business objectives.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-4 years of experience in digital marketing, social media marketing, or a similar role.
• Proficient in using social media platforms, including Facebook, Instagram, Twitter, and TikTok.
• Experience with marketing automation tools like Hootsuite, Buffer, or Sprout Social.
• Strong analytical skills with experience in data analysis and reporting.
• Excellent communication and project management skills.
• Familiarity with esports and competitive gaming is a plus.
• Ability to work in a fast-paced, dynamic environment.

🛠️ Keahlian

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